In the fight to win over fitness enthusiasts, gyms are learning one key lesson: it’s all about the vibe. Chatmeter’s latest analysis dives deep into what members love—and what drives them away. Spoiler: it’s not just about the weights; it’s about the experience.
EoS Fitness takes the crown as the #1 gym, earning top marks for its welcoming atmosphere, sparkling facilities, and state-of-the-art equipment. Snap Fitness and Crunch Fitness also snagged high praise, proving that a strong sense of community and innovative amenities go a long way in building loyalty.
What It Takes to Be #1
EoS Fitness: This high-value, low-price (HVLP) chain isn’t just winning on price. Its members rave about unique offerings like cardio theaters, CryoLounges, and recovery zones. Pair that with cheerful staff and spotless gyms, and you’ve got a formula for success. The $9.99 entry point doesn’t hurt either, but it’s the combination of value and innovation that’s turning heads.
Oh, and let’s talk about “Will Power,” EoS’s new mascot, plastered on billboards and ads to amp up the brand’s meme-worthy appeal. With over 175 locations and ambitious expansion plans, including a focus on Georgia, this chain is on a serious growth trajectory.
Snap Fitness: Convenience reigns supreme here. With 24/7 access, Snap Fitness caters to the hustle of busy professionals and night owls alike. The Minnesota-based franchise has also doubled down on wellness with rebranded spaces, recovery zones, and a killer app. Membership is climbing, proving their “always open” model is hitting the mark.
Crunch Fitness: Crunch locks down the third spot with its community vibes and killer group fitness classes. The brand’s new “Crunch 3.0” design elevates its offerings with Olympic lifting platforms and cutting-edge equipment. This is where fitness feels fun, inclusive, and worth the sweat.
What Fitness Enthusiasts Are Looking For
If gyms want to stay in the game, they need to offer more than just dumbbells and treadmills. Here’s what the data says:
- 24/7 Access: A non-negotiable for 57% of survey respondents. Flexibility matters.
- Cleanliness: Nearly a third of gym-goers cancel memberships over dirty facilities.
- Value: With 62% calling most gyms overpriced, price sensitivity is huge. The sweet spot? Around $19.99 a month for most consumers.
- Extras That Pop: Pools, saunas, and recovery tools are no longer luxuries—they’re expectations.
- And if you’re not offering a free trial or day pass? Forget it. Sixty-four percent of potential members want to test the waters before committing.
The Digital Edge
In 2024, online reviews and social media rule. Nearly half of all fitness consumers check reviews before signing up, and Gen Z relies heavily on platforms like Instagram to make their decisions. If a gym isn’t actively managing its online reputation, it’s missing out—big time.
The Takeaway
Gyms today are more than just spaces to break a sweat. They’re hubs of community, wellness, and innovation. Whether it’s spotless facilities, 24/7 access, or quirky mascots like EoS’s Will Power, success comes down to creating a space where people feel motivated, valued, and supported.
The gyms at the top of the list are setting the standard. Is your gym ready to meet it?
