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A fitness center is more than just a place to work out; it’s also a place to relax and interact with other people as you get your workout done. Going to a fitness center is an immersive experience. Some of the most successful facilities include many gym features that contribute to the sort of member experience that promotes retention and sales.
Many facilities claim to be “state-of-the-art,” but if you do not meet these key factors, you run the risk of being outclassed by your competition.
1. Being Clean and Hygienic
When going to a fitness center, cleanliness and hygiene have always been important. But now, cleanliness is a top priority for most people. People are now more aware of how germs spread and more worried about high touchpoints and being close to other people. Your facility needs to be cleaned, sanitized, and disinfected on a regular basis to meet customer expectations. It’s a good idea to let your community know that it’s safe to exercise by sharing your cleaning procedures. Hang up signs reminding your users to use sanitation products to help keep the fitness space clean.
2. Equipment and Space
Fitness users will choose your gym facility because of the equipment, layout, and space design. It is crucial to create an environment that makes them want to work out and gives them the tools they need to do so. Depending on your specialty, your facility should have everything your clients need. Whether it’s specific equipment, accessories, or a big space for floor work, the atmosphere and environment are very important. A fitness center needs to be a place you feel comfortable. Ask yourself these questions:
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Is your facility clean?
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Is there good lighting?
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Does all of the equipment work properly?
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Is all of the equipment laid out properly?
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Is this a space you would want to spend hours in?
After asking yourself some basic questions, make sure you fix any problems. Your fitness center doesn’t have to have all the newest equipment, but it does need to feel good to be in. People should want to be in your fitness center, whether it be to work out, stretch, or just take Instagram pictures!
3. Marketing
A fitness center can only be the best when it is being used, and in order to have clients use it they have to know about it. Put up signs in your lobbies about the fitness center and post about it on your social media. If you have doubts about marketing your fitness center, just remember that 90% of the time every person has at least one health and fitness goal set for themselves. It could be something basic, such as eating healthy or going walking for 10 minutes a day, or working out for 2 hours a day, but everyone has some sort of goal. By marketing toward health and fitness, you are guaranteed to speak to the majority of your audience. Use your new upgraded fitness center to your advantage!
How to make your facility stand out from the rest?
Fitness users can use a lot of different things, like exercise classes, equipment, instructors, and personal trainers. When you create a consistent and unique fitness experience with the right atmosphere and environment, you build a loyal following. The layout, design, lighting, and cleanliness all play a part in building a great fitness business. The most successful fitness facility has a combination of features and people as well as an effective workout that gets members results.
Learn more about our fitness design concepts today. If you’re ready to get started, contact our team of fitness design experts to schedule a complimentary site visit and consultation.
Written By: Joy Rosales.
