The Fitness World in Europe Is About to Get Shaken Up If you thought the European fitness market was crowded enough—think again. Orangetheory Fitness and Anytime Fitness, now under one powerhouse parent company called Purpose Brands, are about to flip the script. This isn’t some slow, cautious entry. This is a full-throttle move to dominate. […]
Category Archives: Blog
24
Apr
Apr
Stretch Every Dollar: Maintain, Don’t Replace Make your fitness equipment last—and your budget go further. Why Maintenance Matters More Than Ever In a volatile economy, every dollar counts—and nowhere is that more true than in fitness facilities, gyms, and home setups across the country. Instead of rushing to replace aging machines, smart operators are pivoting […]
17
Apr
Apr
The seated leg press machine is a staple in any well-equipped gym, offering a powerful lower body workout without the need for a spotter. This versatile machine is a go-to for beginners and seasoned lifters alike, targeting multiple muscle groups and providing a controlled way to build strength. Let’s break down what makes this machine […]
17
Apr
Apr
Whether you’re a regular at your local gym, a personal trainer building your brand, or just someone passionate about wellness—you’ve probably noticed that fitness is changing. Fast. Behind the workouts, playlists, and progress pics, there’s a whole movement happening in the business of fitness. And it’s shaping the way we train, connect, and invest in […]
11
Apr
Apr
In today’s fast-paced world, the gym is no longer just a place to build muscle or shed pounds. It’s becoming a sanctuary for mental rejuvenation, reflecting a significant shift in how we perceive fitness and well-being. The Rise of Mindful Fitness Recent statistics reveal a growing concern for mental health among the population. In 2024, […]
14
Mar
Mar
The fitness industry is undergoing a seismic shift, with Artificial Intelligence (AI) at the helm, reshaping how we approach workouts, health, and overall well-being. Gone are the days of generic fitness plans and one-size-fits-all classes; AI is ushering in a new era of personalized, efficient, and engaging fitness experiences. Group Fitness Classes: Where AI […]
14
Feb
Feb
We’ve all seen the buzz—indoor cycling studios popping up everywhere, with packed classes and energetic instructors. But let’s be real: is it worth the hype, or just another passing trend? Let’s break it down. Why Some People Are Skeptical The Price Tag: Let’s face it, boutique indoor cycling classes can be pricey. For the cost […]
07
Feb
Feb
When a single piece of equipment sparks chaos, gym owners face financial ruin—and members revolt. “It Started With a Snap”: A Cable Machine’s $50,000 Domino Effect When the cable on a lat pulldown machine snapped mid-rep at Iron Peak Fitness in Austin, Texas, owner Mark Thompson didn’t panic—at first. “I figured we’d fix it in […]
07
Feb
Feb
The Old Guard: Cardio and Strength Aren’t Enough Anymore Let’s face it: the days when gyms could rely solely on treadmills and weight racks are over. Members today demand more—a holistic experience that caters to their entire well-being. Ignoring this shift isn’t just outdated; it’s a death sentence for your business. The Wellness Boom: Adapt […]
07
Feb
Feb
YMCA Partners with Fit Truk to Bring Mobile Fitness to Underserved Communities Revolutionizing Fitness Access: The Fit Truk Mission The Greater Philadelphia YMCA has unveiled a groundbreaking solution to tackle fitness accessibility gaps: the Fit Truk, a mobile wellness unit designed for on-the-go workouts to communities lacking gyms or recreational resources. Launched in collaboration with […]
15
Jan
Jan
The fitness and wellness industry is in the middle of a major shake-up. For years, social media influencers dominated the marketing game—flexing their perfect physiques, promoting “must-have” supplements, and dishing out questionable advice. But here’s the kicker: consumers are over it. Fitness brands are finally waking up to the fact that hype isn’t cutting it […]
15
Aug
Aug
Recent reports indicate that 51% of travelers prioritize physical fitness during their trips, highlighting a growing emphasis on wellness in the travel industry. In a competitive hospitality market, hotels offering high-quality fitness amenities are emerging as top choices for health-conscious guests. This focus on well-being reflects a significant shift in travel preferences rather than a […]
13
Jun
Jun
Designing and installing a gym is a complex process that transforms a simple idea into a fully functional fitness facility. This process involves meticulous planning, expert design, and careful consideration of both functionality and aesthetic appeal. Initial Consultation and Needs Assessment The first step in gym design is the initial consultation. This involves meeting with […]
13
Jun
Jun
Premier Fitness supports healthy lifestyles, and cold water therapy is a growing trend many are curious about. Let’s explore the science behind the shivers! Types of Cold Water Therapy Cold Plunging: Immersing yourself up to the neck in cold water. Cold Showers: Taking a cold shower for a similar effect. Popular Methods: Ice tubs like […]
In a strategic move to enhance its fitness offerings, Echelon has acquired ThriveX, a leading name in advanced recovery technology. This acquisition aligns with Echelon’s vision to provide a comprehensive fitness experience that includes not only exercise but also essential recovery solutions. Quote from Ashley Hurley, CEO of Premier Fitness: “Premier Fitness is thrilled to […]
07
Jun
Jun
The fitness industry is rapidly evolving, driven by groundbreaking innovations in technology and design. Here are some of the latest trends reshaping the way we work out: Advanced Tracking and Analytics Smart Devices: Fitness trackers, heart rate monitors, and GPS-enabled equipment provide real-time workout feedback. Enhanced Monitoring: These tools offer precise tracking of progress and […]