If you’re running a fitness facility and you’re not paying attention to AI, you’re already behind. We’re not talking about some Silicon Valley buzzword. We’re talking real-world tech that’s changing how gyms operate and how members train. The facilities that figure this out early? They’re the ones who win. Smarter Operations, Better Business AI isn’t […]
Author Archives: Ashley Hurley
09
May
May
The connected fitness industry has its share of challenges, but there’s no denying its growing presence. As gyms and studios slowly recover from the pandemic, at-home fitness is still going strong. Top executives from leading fitness brands are doubling down on personalization, strength training, and AI-powered experiences to ensure their products meet the needs of […]
02
May
May
The Fitness World in Europe Is About to Get Shaken Up If you thought the European fitness market was crowded enough—think again. Orangetheory Fitness and Anytime Fitness, now under one powerhouse parent company called Purpose Brands, are about to flip the script. This isn’t some slow, cautious entry. This is a full-throttle move to dominate. […]
02
May
May
A New Era of Fitness: Privacy Meets Technology In a world where personal space is increasingly valued, The Gym Pod introduces a revolutionary concept to Hong Kong’s fitness scene. This app-controlled, private workout space challenges the conventional gym model, offering users a secluded environment to exercise on their terms. Breaking Away from the Pack: The […]
02
May
May
You might not be importing dumbbells or ordering leg presses from China, but the tariffs placed on gym equipment absolutely impact you — especially if you’re a gym member or planning to join one. Why Are Tariffs a Big Deal? New tariffs (up to 145%) on imported fitness equipment mean: Higher prices for gyms buying […]
24
Apr
Apr
Stretch Every Dollar: Maintain, Don’t Replace Make your fitness equipment last—and your budget go further. Why Maintenance Matters More Than Ever In a volatile economy, every dollar counts—and nowhere is that more true than in fitness facilities, gyms, and home setups across the country. Instead of rushing to replace aging machines, smart operators are pivoting […]
24
Apr
Apr
In today’s economy, long-term value beats short-term savings. When budgets get tighter, it’s tempting to chase the lowest price tag. But in the fitness industry, cutting corners on equipment can cost more in the long run—through breakdowns, repairs, and replacement cycles. That’s where premium brands come in. Brands like InBody, Cascade, StairMaster, and Octane didn’t […]
24
Apr
Apr
Global Tensions, Local Price Tags If you’ve noticed a jump in fitness equipment prices lately, you’re not imagining things. Behind the scenes, a web of international trade disputes is quietly reshaping how fitness gear gets made—and how much it costs. In recent years, tariffs on imported fitness equipment—especially those manufactured in China—have surged. These import […]
17
Apr
Apr
A successful gym layout is one that flows with the activity, offering flexibility for every workout. As fitness routines evolve, so must your gym layout. Consumers are looking for space that supports both their intense workouts and their recovery needs. Designing your space to accommodate a wide variety of workout types is key. Design for […]
17
Apr
Apr
The seated leg press machine is a staple in any well-equipped gym, offering a powerful lower body workout without the need for a spotter. This versatile machine is a go-to for beginners and seasoned lifters alike, targeting multiple muscle groups and providing a controlled way to build strength. Let’s break down what makes this machine […]
17
Apr
Apr
Whether you’re a regular at your local gym, a personal trainer building your brand, or just someone passionate about wellness—you’ve probably noticed that fitness is changing. Fast. Behind the workouts, playlists, and progress pics, there’s a whole movement happening in the business of fitness. And it’s shaping the way we train, connect, and invest in […]
11
Apr
Apr
In today’s fast-paced world, the gym is no longer just a place to build muscle or shed pounds. It’s becoming a sanctuary for mental rejuvenation, reflecting a significant shift in how we perceive fitness and well-being. The Rise of Mindful Fitness Recent statistics reveal a growing concern for mental health among the population. In 2024, […]
11
Apr
Apr
How REP Fitness Is Revolutionizing Gym Design When it comes to creating a top-tier gym, space is a luxury that can’t always be expanded. But that doesn’t mean you have to sacrifice quality or the variety of workouts you can offer your members. REP Fitness is showing gym owners, hotel fitness center managers, and apartment […]
11
Apr
Apr
Grip strength is often an overlooked aspect of fitness, but it plays a crucial role in everything from daily activities to athletic performance. The hand grip strength test is a quick and effective way to measure overall muscle strength and endurance. Let’s dive into what the test is, how it works, and why it’s an […]
04
Apr
Apr
The fitness industry is entering a new era—one that goes beyond reps and routines. Wellness has become a lifestyle, and it’s expanding far outside the walls of traditional gyms. Today, the hospitality world is embracing health in ways that are transforming how people live, travel, and recharge. This shift isn’t about replacing gyms; it’s about […]
04
Apr
Apr
The fitness world is buzzing about the 6-12-25 workout, a method that promises to deliver serious gains in strength, muscle size, and endurance. Designed by renowned strength coach Charles Poliquin, this approach has captured the attention of athletes and gym enthusiasts alike. But does it live up to the hype, or is it just another […]