Forget generic alerts and data overload. Fitbit is gearing up to debut a new AI-powered health coach — a personalized, conversational assistant blending fitness, sleep, and wellness guidance — and this time it might actually get users moving. Built on Gemini, Designed for Real Life Standing out in a crowded field of half-baked AI features, […]

Why settle for cramped, clunky home equipment when your space can feel like a full-scale training facility? That’s the promise of the Speediance Gym Monster 2—an AI-powered all-in-one gym that folds neatly away but delivers a professional, weight-room-style workout at home. From Delivery to First Rep At 172 pounds, this machine isn’t feather-light, but setup […]

For decades, fitness marketing aimed at women has been full of outdated tropes: bikini-body countdowns, pastel yoga mats, and low-intensity classes “for her.” But today’s female consumers aren’t buying it — literally. At the ATN Innovation Summit 2025, executives from top fitness brands made it clear: if you’re still using one-size-fits-all messaging, you’re not just […]

Apple just dropped the public beta of watchOS 26, and it’s loaded with fitness and lifestyle upgrades designed to make your workouts smarter and your daily routine more seamless. From personalized coaching to a completely redesigned Workout app, the update signals Apple’s push to keep the Watch at the center of your health and fitness […]

Gym visits are up, and engagement is climbing. According to the Health & Fitness Association’s (HFA) latest Fitness Industry Traffic (FIT) Tracker, U.S. fitness facilities have seen a 3.5% increase in total foot traffic in the first half of 2025 compared to the same period in 2024. That means more people are not just signing […]

Not all gym members are created equal—and some are worth significantly more than others. According to a recent report by Les Mills, there’s a specific type of member driving the bulk of long-term growth for gyms: the MVP, or Most Valuable Participant. Based on data from over 2.6 million member journeys across 1,300+ fitness clubs […]

Life Time is leveling up its group fitness game with the launch of a sleek new Pilates reformer class—and it’s already drawing rave reviews. Dubbed CTR (Core.Tone.Reform), the program blends traditional reformer movements with athletic conditioning in a high-energy format that targets core strength, flexibility, and total-body control. This isn’t your typical slow-and-steady Pilates session. […]

What started as a luxury is now an expectation: recovery. And for forward-thinking gyms, recovery is no longer a back-burner perk—it’s a powerful revenue driver. JK Products & Services is leading the charge with its self-guided, touchless recovery solutions: HydroWave and RedWave. These aren’t just fancy machines. They’re fully automated, spa-level experiences that require zero […]

Echelon Fitness has formally acquired Fortë, a leading B2B fitness streaming platform, and is rebranding it as Elevate by Echelon—a strategic move that expands Echelon’s SaaS footprint and deepens its enterprise offerings. Joining Forces: Hardware Meets Software Innovation Echelon is no stranger to innovation. Over the past year, it’s rolled out recovery technologies, virtual coaching, […]

Forget basic hydration. The water bottle just got an upgrade—and it’s smarter, cleaner, and more personalized than ever. From bottles that remind you to drink, to others that purify your water with UV light, smart hydration tech is booming. It’s not just about drinking more water. These bottles are answering real health and lifestyle needs: […]

If you’ve ever wondered how to make your yoga practice truly work for your body—not just in your body—listen up. CorePower Yoga, the biggest yoga studio brand in the U.S., just dropped a game-changing partnership with Oura, makers of the cutting-edge Oura Ring, to deliver personalized, data-driven yoga experiences that actually respond to your body’s […]

Strength training has exploded in popularity — and it’s not just for the hardcore gym rats anymore. Whether you’re an athlete chasing peak performance, a busy professional looking to stay fit, or someone over 50 wanting to keep your muscle mass and independence, strength gear is getting smarter, sleeker, and more adaptable. Here’s what you […]

Walk into any gym lately and you’ll see it: squat racks lining the walls, turf tracks, sleds, and kettlebells dominating the floor. Cardio machines? They’re there—but often collecting dust. Strength training is having a moment, and rightly so. It builds muscle, fuels metabolism, and helps prevent injury. But here’s what most gym-goers are missing: cardio […]

You don’t need a fancy gym or a personal trainer yelling in your ear to get fit. You’ve got the most underrated tool in the game: walking. And now, thanks to tech, it’s easier than ever to turn your daily steps into serious results. We tested the best walking apps out there. Here are the […]