The trend of turning spare bedrooms and basement corners into at-home wellness havens is on the rise. Right at the center: infrared saunas, cherished for relaxation, recovery, and self-care, and growing fast in popularity across American households.
U.S. Market Heating Up
Infrared saunas are no longer luxury items—they’re becoming a staple of modern wellness routines. In 2023, the U.S. infrared sauna market already topped $276 million, and it’s projected to reach nearly $400 million by 2032, with a steady growth rate of 5.4%.
On a global level, the infrared sauna industry is also booming. The worldwide market is expected to climb from $1.89 billion in 2025 to $3.58 billion by 2032, growing at a sharp 9.6% CAGR.
Home Spa or Property Upgrade?
Homeowners aren’t just buying infrared saunas for wellness—they’re investing in property value too. Surveys show that 42% of buyers view a sauna as a highly desirable home feature, with the potential to boost resale value by 50–80%. That makes installing an infrared sauna both a self-care choice and a strategic asset.
Why the Surge?
Several trends are feeding this demand:
- Wellness-first mindset: Increasingly, people prioritize stress relief, cardiovascular support, and recovery over aesthetics.
- Tech-savvy features: Emerging models come equipped with smart controls, LED lighting, and Bluetooth speakers—perfect for today’s health tech enthusiasts.
- Wellness architecture: Designers no longer treat saunas like add-ons—they’re becoming focal points in “wellness rooms” that blend meditation nooks, spa features, and mindful design.
Who’s Buying and Why?
Infrared saunas appeal to a variety of buyers:
- Biohackers and health optimizers building homes around longevity, like those outfitting entire suites with steam rooms, cold plunges, and saunas
- Wellness-conscious homeowners equating health features with home value and comfort Clearlight Infrared Saunas.
- Urban wellness seekers swapping overcrowded spas for private, tech-enhanced recovery sessions at home.
Final Take
Infrared saunas aren’t just a trend—they’re a shift in how Americans define home utility. No longer just a fitness accessory, they’re becoming core to daily wellness routines, offering a space for relaxation, recovery, and peace—all just behind the living room door.
Bottom line: As wellness becomes a lifestyle priority, infrared saunas are heating up to become an essential element in the modern home.
