BodyCraft is making waves with its new line of cardio consoles, promising a revolution in home fitness. But is it truly a game-changer, or just another fitness fad? Let’s dive in and see if these consoles live up to the hype. Unleashing Connectivity: The Key to Fitness Freedom? BodyCraft is betting big on connectivity. Their […]
Author Archives: Ashley Hurley
07
Feb
Feb
When a single piece of equipment sparks chaos, gym owners face financial ruin—and members revolt. “It Started With a Snap”: A Cable Machine’s $50,000 Domino Effect When the cable on a lat pulldown machine snapped mid-rep at Iron Peak Fitness in Austin, Texas, owner Mark Thompson didn’t panic—at first. “I figured we’d fix it in […]
07
Feb
Feb
The Old Guard: Cardio and Strength Aren’t Enough Anymore Let’s face it: the days when gyms could rely solely on treadmills and weight racks are over. Members today demand more—a holistic experience that caters to their entire well-being. Ignoring this shift isn’t just outdated; it’s a death sentence for your business. The Wellness Boom: Adapt […]
07
Feb
Feb
YMCA Partners with Fit Truk to Bring Mobile Fitness to Underserved Communities Revolutionizing Fitness Access: The Fit Truk Mission The Greater Philadelphia YMCA has unveiled a groundbreaking solution to tackle fitness accessibility gaps: the Fit Truk, a mobile wellness unit designed for on-the-go workouts to communities lacking gyms or recreational resources. Launched in collaboration with […]
31
Jan
Jan
The BMI Debate: Time for Change The Body Mass Index (BMI) has been a go-to metric for assessing health for decades, but a growing chorus of experts says it’s time to let it go. Originally created in the 19th century to analyze population health trends, BMI has been misapplied as a one-size-fits-all health indicator for […]
31
Jan
Jan
In the fight to win over fitness enthusiasts, gyms are learning one key lesson: it’s all about the vibe. Chatmeter’s latest analysis dives deep into what members love—and what drives them away. Spoiler: it’s not just about the weights; it’s about the experience. EoS Fitness takes the crown as the #1 gym, earning top marks […]
31
Jan
Jan
In a surprising crossover between sports, fitness, and consumer brands, UFC President Dana White, the supplement powerhouse 1st Phorm, and beverage giant Anheuser-Busch are joining forces to launch a new energy drink line. This collaboration isn’t just about slapping logos on a can—it’s about delivering a product that promises to redefine the energy drink game. […]
24
Jan
Jan
Can AI Really Customize Your Fitness and Diet Goals? In the world of fitness and nutrition, AI software is stepping into the ring as a new contender. Forget expensive trainers or dietitians—tools like AI assistants claim to offer personalized workout routines and meal plans tailored to your specific goals. Sounds too good to be true, […]
24
Jan
Jan
Is Fasting Without Fasting the Next Big Thing? Let’s talk about diabetes. It’s a relentless condition that millions of people face daily, navigating a minefield of blood sugar spikes, insulin shots, and diet restrictions. For years, traditional methods like carb counting and exercise dominated the conversation, but now there’s a wild card shaking up the […]
24
Jan
Jan
The fitness world is buzzing, and Echelon isn’t just along for the ride—they’re in the driver’s seat, steering the industry toward a future packed with innovation, accessibility, and results-driven workouts. Forget cookie-cutter solutions. With a slew of new releases, Echelon is rewriting the rules for connected fitness, and the competition better take notes. Fitness in […]
15
Jan
Jan
The fitness and wellness industry is in the middle of a major shake-up. For years, social media influencers dominated the marketing game—flexing their perfect physiques, promoting “must-have” supplements, and dishing out questionable advice. But here’s the kicker: consumers are over it. Fitness brands are finally waking up to the fact that hype isn’t cutting it […]
10
Jan
Jan
Whether you’re clocking miles on the treadmill or grinding through hours at your desk, your body is constantly in need of a recharge. Massage chairs aren’t just a luxury item anymore—they’re emerging as an accessible recovery tool for anyone who values performance, wellness, and a little peace of mind. Recovery: It’s More Than Just Rest […]
10
Jan
Jan
Why 2025 Is the Year Fitness Gets Serious Let’s be real—fitness trends come and go faster than TikTok challenges, but 2025 is different. This year, the focus isn’t on flashy gadgets or unrealistic routines; it’s about things that actually work. Strength training, high-tech recovery saunas, and targeted supplements are leading the charge, according to fitness […]
10
Jan
Jan
When the call comes in, there’s no time to hesitate. Cal Fire’s firefighters don’t get the luxury of a slow morning or an easy day. They’re the ones running straight into danger when others are running away. At Premier Fitness Service, we’re not just proud—we’re honored—to play even a small part in keeping these heroes […]
03
Jan
Jan
The world of high-impact sports is constantly chasing the next big thing to keep players safer and stronger. Enter the smart mouthguard—a piece of tech that claims to do more than just protect your teeth. With promises of tracking real-time head impacts and potentially preventing serious injuries, this innovation has the sports world buzzing. But […]
03
Jan
Jan
The fitness world has seen its share of bold claims, and Echelon’s Strength Home isn’t shy about making its mark. This compact, tech-driven machine promises to revolutionize at-home strength training. But does it live up to the buzz? Let’s break it down—no fluff, no gimmicks, just the facts. Compact Power: More Than Just Space-Saving Echelon […]