The fitness industry is at a crossroads. We help people transform their lives, yet when it comes to having a voice in the halls of power, we’ve often been left on the sidelines. The Health & Fitness Association (HFA) is determined to change that, and their recent HFA Show 2025 in Las Vegas made it […]
Author Archives: Ashley Hurley
06
Mar
Mar
Whether your goal is to win gold or simply maintain lifelong wellness, these Olympic training secrets can help you build sustainable health habits and unlock your best self. If the world’s best athletes benefit from coaching, imagine what it could do for you. Whether it’s a personal trainer or a health coach, having professional guidance […]
06
Mar
Mar
The Mitochondrial Time Bomb No One Is Talking About In the shadows of your cells, a silent war is raging—one that could determine whether you live to 100 or barely make it past 60. Revolutionary research has uncovered a shocking mechanism within mitochondrial DNA that challenges everything medical science thought it knew about aging, disease, […]
06
Mar
Mar
The Muscle Secret No One Talks About For years, people have obsessed over calorie counting and exhausting workouts, believing that burning more than you eat is the only way to lose weight. But here’s the truth: if you’re not strength training, you’re making weight loss harder than it needs to be. Muscle isn’t just for […]
Design, Fitness, News Article, Product Spotlight, Program
This Push Sled Just REWROTE the Rules of Fitness. Is YOUR Gym Ready for the Revolution?
04
Mar
Mar
The fitness landscape is in a state of constant evolution, and every so often, a piece of equipment emerges that fundamentally shifts the paradigm. Today, that disruption comes in the form of the Tank M3, a push sled from Torque Fitness that’s not just an upgrade, but a complete reimagining of what a sled can […]
28
Feb
Feb
Forget everything you think you know about dieting. A new trend is brewing, and it involves your favorite morning pick-me-up: coffee. Proponents of the “Coffee Loophole Diet” claim that by strategically consuming coffee, you can unlock your body’s fat-burning potential. But is this just caffeine-fueled hype, or is there actual science behind it? The “Science” […]
28
Feb
Feb
Is your smartwatch spying on you? Or is it your new best friend? Munich-based Onvy HealthTech just raked in over $2 million to supercharge its AI-powered health coaching platform. They’re promising personalized health recommendations and instant feedback based on your wearable data, environmental factors, and even your behavior. Sounds amazing, right? Or is this just […]
Articles, Case Study, Design, Equipment, Fitness
Embrace the Biometrics: Is Your Next Hotel Room a Doctor’s Office?
28
Feb
Feb
Are hotels turning into hospitals? Or are they finally waking up? Forget mints on the pillow. The future of hospitality is here, and it’s all about wellness. Hotels are ditching the traditional “relax and indulge” model and embracing biometric tracking, personalized nutrition, and even cryotherapy chambers. But is this a revolution in travel, or a […]
25
Feb
Feb
Imagine burning calories and fossil fuels at the same time—except you’re the one replacing the fossil fuels. A new breed of gyms is turning your burpees into batteries and your squats into sustainable energy. But is this the future of fitness or just another Instagrammable greenwashing trend? Let’s dive in. “Your Morning Run Could Literally […]
21
Feb
Feb
This new gym in LA, it’s all about personalized workouts. “This is the future of fitness,” they’re sayin’. “AI is revolutionizing how people train.” Revolutionizing? Or just another gimmick to get you to spend your hard-earned cash? I’m not sold yet. But, I gotta admit, the tech is kinda crazy. Personalized Training: No More Cookie-Cutter […]
21
Feb
Feb
Robert F. Kennedy Jr.’s vow to dismantle the FDA’s “corrupt” relationship with Big Pharma isn’t just about cheaper prescriptions—it’s poised to upend the fitness industry’s reliance on painkillers, recovery drugs, and performance enhancers. By fast-tracking generics and banning pharma-funded research, Kennedy’s policies could flood the market with affordable alternatives to pricey anti-inflammatories and erect new […]
21
Feb
Feb
Introduction The fight against “toxic food” is reshaping not just grocery aisles but also what fuels your workouts. A growing movement to ban harmful pesticides like glyphosate and enforce stricter GMO labeling laws has sent shockwaves through the fitness industry. Spearheaded by advocates like RFK Jr., whose Clean Food Act has become a lightning rod […]
21
Feb
Feb
Robert F. Kennedy Jr.’s campaign to dismantle vaccine mandates has sent shockwaves beyond schools and hospitals—into the heart of the $35 billion U.S. fitness industry. His Medical Freedom Act, which bans vaccine requirements in public spaces, has forced gyms, yoga studios, and wellness centers to overhaul policies that once required proof of COVID-19 vaccination. For […]
20
Feb
Feb
The Silent Deal Breaker You’re Ignoring Imagine this: A young professional walks into your apartment complex, hotel, or community center. They’re excited, ready to sign a lease or book a stay—until they ask about the gym. You hesitate. Their smile fades. Suddenly, your “luxury” ping-pong table feels like a relic. Spoiler alert: You just lost […]
14
Feb
Feb
Is Big Pharma Fighting for Justice or Just Protecting Profits? Novo Nordisk, the pharmaceutical powerhouse behind the weight-loss sensation Wegovy, has dropped a legal bombshell. They’re suing a group of wellness clinics and spas, accusing them of peddling counterfeit versions of their wildly popular drug. On the surface, this looks like a fight against fraud, […]
14
Feb
Feb
We’ve all seen the buzz—indoor cycling studios popping up everywhere, with packed classes and energetic instructors. But let’s be real: is it worth the hype, or just another passing trend? Let’s break it down. Why Some People Are Skeptical The Price Tag: Let’s face it, boutique indoor cycling classes can be pricey. For the cost […]