What if your phone’s camera could actually coach your workouts by recognizing every move—no wearable or expensive hardware required? Meet LiFT (Lightweight Fitness Transformer)—a vision-language AI model that turns any smartphone into your exercise tracker of the future. One Model, Hundreds of Exercises Unlike fitness tools that only recognize a few exercises, LiFT runs off […]
Author Archives: Ashley Hurley
29
Aug
Aug
If resolving gym memberships still feels like solving a puzzle, it turns out there’s a good reason — and change may finally be coming. The FTC has just launched a full-throttle response to protect consumers from one of the most common complaints: gym memberships that refuse to quit. A Lawsuit Heard Across 600+ Clubs The […]
22
Aug
Aug
The trend of turning spare bedrooms and basement corners into at-home wellness havens is on the rise. Right at the center: infrared saunas, cherished for relaxation, recovery, and self-care, and growing fast in popularity across American households. U.S. Market Heating Up Infrared saunas are no longer luxury items—they’re becoming a staple of modern wellness routines. […]
22
Aug
Aug
Forget generic alerts and data overload. Fitbit is gearing up to debut a new AI-powered health coach — a personalized, conversational assistant blending fitness, sleep, and wellness guidance — and this time it might actually get users moving. Built on Gemini, Designed for Real Life Standing out in a crowded field of half-baked AI features, […]
22
Aug
Aug
Why settle for cramped, clunky home equipment when your space can feel like a full-scale training facility? That’s the promise of the Speediance Gym Monster 2—an AI-powered all-in-one gym that folds neatly away but delivers a professional, weight-room-style workout at home. From Delivery to First Rep At 172 pounds, this machine isn’t feather-light, but setup […]
15
Aug
Aug
For decades, fitness marketing aimed at women has been full of outdated tropes: bikini-body countdowns, pastel yoga mats, and low-intensity classes “for her.” But today’s female consumers aren’t buying it — literally. At the ATN Innovation Summit 2025, executives from top fitness brands made it clear: if you’re still using one-size-fits-all messaging, you’re not just […]
15
Aug
Aug
Apple just dropped the public beta of watchOS 26, and it’s loaded with fitness and lifestyle upgrades designed to make your workouts smarter and your daily routine more seamless. From personalized coaching to a completely redesigned Workout app, the update signals Apple’s push to keep the Watch at the center of your health and fitness […]
15
Aug
Aug
Gym visits are up, and engagement is climbing. According to the Health & Fitness Association’s (HFA) latest Fitness Industry Traffic (FIT) Tracker, U.S. fitness facilities have seen a 3.5% increase in total foot traffic in the first half of 2025 compared to the same period in 2024. That means more people are not just signing […]
08
Aug
Aug
Gen Z and younger Millennials are flipping the script on what it means to “make it.” A new global study reveals that for today’s young adults, mental and physical wellness now outrank wealth and career success as their top priorities. The findings come from EY’s latest global report, which surveyed 18- to 34-year-olds across 10 […]
08
Aug
Aug
Protein bars are everywhere—but NOVOS is betting that smarter ingredients, not just higher numbers, are the future of functional snacking. The science-driven longevity company just launched the NOVOS Longevity Bar, a nutrient-packed meal replacement designed to do more than fill you up. With 15 grams of protein, a lineup of whole-food ingredients, and five longevity-enhancing […]
08
Aug
Aug
Not all gym members are created equal—and some are worth significantly more than others. According to a recent report by Les Mills, there’s a specific type of member driving the bulk of long-term growth for gyms: the MVP, or Most Valuable Participant. Based on data from over 2.6 million member journeys across 1,300+ fitness clubs […]
31
Jul
Jul
Life Time is leveling up its group fitness game with the launch of a sleek new Pilates reformer class—and it’s already drawing rave reviews. Dubbed CTR (Core.Tone.Reform), the program blends traditional reformer movements with athletic conditioning in a high-energy format that targets core strength, flexibility, and total-body control. This isn’t your typical slow-and-steady Pilates session. […]
31
Jul
Jul
What started as a luxury is now an expectation: recovery. And for forward-thinking gyms, recovery is no longer a back-burner perk—it’s a powerful revenue driver. JK Products & Services is leading the charge with its self-guided, touchless recovery solutions: HydroWave and RedWave. These aren’t just fancy machines. They’re fully automated, spa-level experiences that require zero […]
31
Jul
Jul
Echelon Fitness has formally acquired Fortë, a leading B2B fitness streaming platform, and is rebranding it as Elevate by Echelon—a strategic move that expands Echelon’s SaaS footprint and deepens its enterprise offerings. Joining Forces: Hardware Meets Software Innovation Echelon is no stranger to innovation. Over the past year, it’s rolled out recovery technologies, virtual coaching, […]
24
Jul
Jul
Forget basic hydration. The water bottle just got an upgrade—and it’s smarter, cleaner, and more personalized than ever. From bottles that remind you to drink, to others that purify your water with UV light, smart hydration tech is booming. It’s not just about drinking more water. These bottles are answering real health and lifestyle needs: […]
18
Jul
Jul
If you’ve ever wondered how to make your yoga practice truly work for your body—not just in your body—listen up. CorePower Yoga, the biggest yoga studio brand in the U.S., just dropped a game-changing partnership with Oura, makers of the cutting-edge Oura Ring, to deliver personalized, data-driven yoga experiences that actually respond to your body’s […]