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In the ever-evolving landscape of health and wellness, Bala, the trailblazing fitness accessories brand, has stood out. Founded in 2018 by Natalie Holloway and Max Kislevitz, Bala swiftly garnered support from notable figures like Mark Cuban, Maria Sharapova, Kim Kardashian, Selena Gomez, and Reese Witherspoon, marking its place in the fitness world.
Bala x Target: A Landmark Partnership
Bala Bangles, Bala Bars, and Bala Bands Now at Your Fingertips
This September, Bala embarks on its most significant retail venture yet, teaming up with the retail giant Target. Bala’s innovative products, including their signature Bala Bangles, wearable weights designed to enhance various workouts, are now available in 1,382 Target stores nationwide and online.
Innovative Fitness, Accessible to All
Breaking Barriers, One Workout at a Time
Traditionally associated with fitness enthusiasts in higher-income brackets, Bala’s collaboration with Target aims to democratize fitness. With products like the versatile Bala Bangles, which come in vibrant shades like ‘Ocean,’ as well as classic options such as Charcoal and Blush, Bala caters to diverse tastes and preferences. These wearable weights, available in 1 lb and 2 lb options, can be strapped to wrists or ankles, adding a dynamic dimension to workouts like yoga, aerobics, walking, core training, and Pilates.
A Shared Vision: Premier Fitness & Bala
Where Innovation Meets Dedication: Premier Fitness Services
Premier Fitness is at the forefront of innovative fitness solutions, aligning seamlessly with Bala’s commitment to reshaping workouts with creativity and functionality. Our expertise spans preventative maintenance, repair, installations, equipment supply, and CAD design, allowing us to redefine fitness spaces for users of all levels. Whether you’re a seasoned fitness expert or a newcomer, we’re dedicated to making fitness accessible, enjoyable, and transformative for everyone which aligns with Bala’s vision. Contact us now to learn more!
Original article: https://athletechnews.com/bala-eyes-wider-consumer-base-with-target-retail-deal/
