Protein bars are everywhere—but NOVOS is betting that smarter ingredients, not just higher numbers, are the future of functional snacking.
The science-driven longevity company just launched the NOVOS Longevity Bar, a nutrient-packed meal replacement designed to do more than fill you up. With 15 grams of protein, a lineup of whole-food ingredients, and five longevity-enhancing compounds, this bar goes beyond macros and into the future of food.
What Makes It Different?
Instead of pushing for ultra-high protein like most bars on the shelf, NOVOS focused on quality over quantity. The bar is built around a low-methionine, low-isoleucine protein blend—a deliberate move based on research linking reduced intake of these amino acids with longer lifespan in animal models.
“This isn’t just about muscle-building,” says Chris Mirabile, founder and CEO of NOVOS. “It’s about metabolic health, cellular performance, and giving your body what it needs to stay younger, longer.”
Unlike bars packed with seed oils, artificial sweeteners, or preservatives, the NOVOS Bar leans on Mediterranean-diet-inspired ingredients like extra virgin olive oil, rosemary extract, and honey—plus a rainbow of real food sources like spinach, sweet potato, and kale.
Longevity Ingredients Built-In
Each NOVOS Bar contains five research-backed ingredients often associated with anti-aging and whole-body benefits:
- Astaxanthin – A powerful antioxidant tied to skin health and cellular repair
- Taurine – An amino acid that supports heart and brain health
- Reishi, Cordyceps & Lion’s Mane – Medicinal mushrooms with benefits for stress resilience, cognition, immunity, and energy metabolism
According to the company, these compounds work together to support everything from immune function and metabolism to skin health and inflammation reduction.
The NOVOS Bar is available in three flavors: Salted Chocolate Crunch, Mixed Berry Crunch, and Peanut Butter Chocolate Chip Crunch. Each is gluten-free, non-GMO, and sweetened naturally—designed to appeal to wellness-focused consumers tired of overly processed bars that spike blood sugar.
Culinary Meets Clinical
What truly sets the NOVOS Bar apart is the team behind it. The formulation was developed in collaboration with both scientists and chefs—including Brooke Alpert, a registered dietitian, and Van Nguyen, a pastry chef with experience at Michelin-starred restaurants like The French Laundry and Per Se.
This combination of clinical backing and culinary execution is rare in the bar category, where function usually comes at the expense of flavor or texture.
“We wanted to create a bar that could be smarter than your healthiest meal,” Mirabile said. “It’s convenient, nutrient-dense, and built to support healthspan, not just hunger.”
Final Take
In a protein bar market saturated with one-note offerings, the NOVOS Longevity Bar is carving a new lane—one that bridges nutrition, longevity science, and gourmet taste. It’s not just a snack. It’s a strategy for long-term vitality in a grab-and-go form.
