The fitness industry is at a crossroads. We help people transform their lives, yet when it comes to having a voice in the halls of power, we’ve often been left on the sidelines. The Health & Fitness Association (HFA) is determined to change that, and their recent HFA Show 2025 in Las Vegas made it crystal clear: it’s time for the fitness industry to get serious about advocacy.
“Essential” No More: A Wake-Up Call from COVID-19
Remember the COVID-19 lockdowns? Gyms and fitness centers, the very places dedicated to keeping people healthy, were deemed non-essential in many areas. This was a harsh lesson, highlighting a critical weakness: our industry lacked the political clout to make its case. As one HFA leader pointed out at the show that they need to ensure that never happens again.
Building a Stronger Voice in Washington
The HFA isn’t just talking; they’re taking action. They’re working to build relationships with policymakers and have established initiatives like the Congressional Physical Activity Caucus (PAA) and FitPAC. These efforts are designed to ensure that the fitness industry has a seat at the table when important decisions are being made.
Building a Stronger Voice in Washington
The HFA isn’t just talking; they’re taking action. They’re working to build relationships with policymakers and have established initiatives like the Congressional Physical Activity Caucus (PAA) and FitPAC. These efforts are designed to ensure that the fitness industry has a seat at the table when important decisions are being made.
Seizing the Moment: Healthcare Reform and the “Make America Healthy Again” Movement
The current environment presents a golden opportunity. With healthcare costs soaring and a growing emphasis on preventative care, the fitness industry is perfectly positioned to be a key player in healthcare reform. The “Make America Healthy Again” movement aligns perfectly with their mission. They need to seize this moment and demonstrate the vital role they play in keeping people healthy and reducing healthcare burdens.
The Power of State-Level Advocacy
While federal advocacy is crucial, the HFA emphasizes that state-level efforts are equally important. They’ve been actively engaged with numerous pieces of legislation across the country, successfully preventing harmful regulations and promoting policies that support the fitness industry. This shows that real change can happen when we engage at the local level.
Quotes from the HFA Show 2025:
“The fitness industry must unite to actively participate in advocacy efforts.”
“We need to build relationships and establish initiatives to increase our influence.”
“State-level efforts are significant, and we’ve already seen success in preventing harmful legislation.”
A Call to Action: Join the Movement!
The HFA is urging everyone in the fitness industry – from gym owners and trainers to equipment manufacturers and individual fitness enthusiasts – to get involved. Join the HFA, engage in local initiatives, and make your voice heard. Together, we can ensure that the fitness industry receives the recognition and support it deserves. Our collective health and well-being depend on it.
