Category Archives: Fitness

2025 Fitness Trends to Watch: From Hybrid Training to Smart Gear

Fitness in 2025 isn’t about repetition—it’s about integration, personalization, and tech-forward movement. Here’s what experts predict will shape how people train, recover, and stay well next year. Hybrid Training: Blending Strength, Mobility & Cardio Siloed workouts are out—hybrid models are in. Fitness visionaries expect more routines that mix strength, mobility, and cardio into one seamless […]

HYROX: The Fitness Race That Anyone Can Crush

Looking for a challenge that bridges endurance and strength—without requiring gymnastics or elite skills? Say hello to HYROX, the global fitness race that’s part CrossFit, part marathon, and entirely approachable for everyday athletes. What Is HYROX, Exactly? HYROX is a standardized race format combining eight 1 km runs with eight functional workout stations, repeated in […]

Gen Z Isn’t Just Working Out—They’re Betting Big on Fitness

Forget the stereotypical young spender splurging on nights out—Gen Z is pumping their discretionary income into workouts, wellness, and physical well-being like never before. For this generation, fitness isn’t just a habit—it’s a lifestyle investment with ripple effects for mental health, social connection, and even personal productivity. Fitness Comes Before Feasts and Streaming A recent snapshot […]

Quadrobics: The Wild Workout That’s Turning Heads—and Toning Bodies

Say goodbye to boring gyms and hello to the primal fitness trend that has fitness enthusiasts crawling, trotting, and leaping on all fours. Quadrobics—run like a beast, get core strength you’ve never felt, and surprise yourself with how much you sweat by minute five. Crawl, Leap, Burn: What Is Quadrobics? Quadrobics lives at the intersection […]

Phone-Only AI Workout Tracking? Say Hello to LiFT

What if your phone’s camera could actually coach your workouts by recognizing every move—no wearable or expensive hardware required? Meet LiFT (Lightweight Fitness Transformer)—a vision-language AI model that turns any smartphone into your exercise tracker of the future. One Model, Hundreds of Exercises Unlike fitness tools that only recognize a few exercises, LiFT runs off […]

FTC Sues LA Fitness Parent as Gyms Face Cancel-Ease Demands

If resolving gym memberships still feels like solving a puzzle, it turns out there’s a good reason — and change may finally be coming. The FTC has just launched a full-throttle response to protect consumers from one of the most common complaints: gym memberships that refuse to quit. A Lawsuit Heard Across 600+ Clubs The […]

Infrared Saunas Are Becoming Home Wellness Essentials

The trend of turning spare bedrooms and basement corners into at-home wellness havens is on the rise. Right at the center: infrared saunas, cherished for relaxation, recovery, and self-care, and growing fast in popularity across American households. U.S. Market Heating Up Infrared saunas are no longer luxury items—they’re becoming a staple of modern wellness routines. […]

Fitbit’s New AI Health Coach Aims to Be More Than Just a Tracker

Forget generic alerts and data overload. Fitbit is gearing up to debut a new AI-powered health coach — a personalized, conversational assistant blending fitness, sleep, and wellness guidance — and this time it might actually get users moving. Built on Gemini, Designed for Real Life Standing out in a crowded field of half-baked AI features, […]

AI-Powered Fitness: Meet the Speediance Gym Monster 2

Why settle for cramped, clunky home equipment when your space can feel like a full-scale training facility? That’s the promise of the Speediance Gym Monster 2—an AI-powered all-in-one gym that folds neatly away but delivers a professional, weight-room-style workout at home. From Delivery to First Rep At 172 pounds, this machine isn’t feather-light, but setup […]

Fitness Brands Are Getting Women Wrong — And It’s Costing Them

For decades, fitness marketing aimed at women has been full of outdated tropes: bikini-body countdowns, pastel yoga mats, and low-intensity classes “for her.” But today’s female consumers aren’t buying it — literally. At the ATN Innovation Summit 2025, executives from top fitness brands made it clear: if you’re still using one-size-fits-all messaging, you’re not just […]

Apple’s watchOS 26 Delivers Next-Level Fitness Tools

Apple just dropped the public beta of watchOS 26, and it’s loaded with fitness and lifestyle upgrades designed to make your workouts smarter and your daily routine more seamless. From personalized coaching to a completely redesigned Workout app, the update signals Apple’s push to keep the Watch at the center of your health and fitness […]

US Gym Traffic on the Rise in 2025, New Report Shows

Gym visits are up, and engagement is climbing. According to the Health & Fitness Association’s (HFA) latest Fitness Industry Traffic (FIT) Tracker, U.S. fitness facilities have seen a 3.5% increase in total foot traffic in the first half of 2025 compared to the same period in 2024. That means more people are not just signing […]

Wellness > Wealth: Gen Z’s New Definition of Success

Gen Z and younger Millennials are flipping the script on what it means to “make it.” A new global study reveals that for today’s young adults, mental and physical wellness now outrank wealth and career success as their top priorities. The findings come from EY’s latest global report, which surveyed 18- to 34-year-olds across 10 […]

A Protein Bar That Does More: Meet NOVOS’ Longevity Snack

Protein bars are everywhere—but NOVOS is betting that smarter ingredients, not just higher numbers, are the future of functional snacking. The science-driven longevity company just launched the NOVOS Longevity Bar, a nutrient-packed meal replacement designed to do more than fill you up. With 15 grams of protein, a lineup of whole-food ingredients, and five longevity-enhancing […]

The MVP Effect: Why Some Gym Members Are Worth So Much More

Not all gym members are created equal—and some are worth significantly more than others. According to a recent report by Les Mills, there’s a specific type of member driving the bulk of long-term growth for gyms: the MVP, or Most Valuable Participant. Based on data from over 2.6 million member journeys across 1,300+ fitness clubs […]

Pilates, But Make It Athletic: Life Time’s New Reformer Class Is Here

Life Time is leveling up its group fitness game with the launch of a sleek new Pilates reformer class—and it’s already drawing rave reviews. Dubbed CTR (Core.Tone.Reform), the program blends traditional reformer movements with athletic conditioning in a high-energy format that targets core strength, flexibility, and total-body control. This isn’t your typical slow-and-steady Pilates session. […]