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Alberto Perlman, CEO of Zumba, provides insights into the brand’s instructor-centric approach and its impact on fitness enthusiasts’ class attendance. At Premier Fitness, we understand the importance of continuous innovation in the fitness industry, aligning with our commitment to excellence in fitness space design, equipment supply, and maintenance services.
Zincon 2023: Where Fitness Meets Celebration
Zumba’s 14th annual Zumba Instructor Convention, known as Zincon, brought together over 4,500 instructors from 80 countries in Orlando, Florida. The event featured 180+ sessions over four days and showcased Zumba’s vibrant community spirit.
“The Zumba nation is a community above all communities. There’s no fighting, it’s only love,” shares Alberto Perlman, Zumba’s co-founder, and CEO.
Innovations for Instructors
Zumba’s focus on instructor support sets it apart in the fitness industry. The Zumba Instructor Network offers instructors access to tools for customizing classes, obtaining certifications, and learning new teaching techniques.
“You won’t find a fitness brand that’s as instructor-focused and has as many innovations as we do,” Perlman emphasizes.
Cutting-Edge Tools Unveiled
At Zincon 2023, Zumba unveiled several new tools for instructors, including a Class Management Dashboard that simplifies class management and introduces a unique tipping feature, a first in the fitness industry.
“We’re the first in the world to launch tipping in the fitness industry,” Perlman announces, highlighting the potential income boost for instructors.
The brand also enhances ClassBuzz, its app for creating marketing materials optimized for social media, and collaborates with top music makers to create danceable, calorie-burning music.
Zumba’s Direct-to-Consumer Approach
In early 2024, Zumba plans to launch new digital direct-to-consumer products aimed at exposing new consumers to the brand and driving them into gyms for in-person classes.
“Traditionally, there’s a flood of new people into Zumba classes whenever we launch direct-to-consumer products,” Perlman notes.
This strategy benefits gyms offering Zumba classes, aligning with the rising demand for in-person group fitness experiences post-pandemic.
Zumba’s Enduring Popularity
Zumba consistently ranks among the most popular group fitness classes in gyms worldwide, appealing to a diverse range of consumers. Zumba’s commitment to its brand and customers mirrors Premier Fitness’s dedication to creating exceptional fitness spaces.
Innovation, community, and excellence are values shared by Zumba and Premier Fitness. To read the original article, please click here. Join us in celebrating the spirit of innovation in the fitness industry and connect with us now to learn more!
